UPF50+ beach shirts you’ll actually wear.
Lightweight, quick-dry and easy to throw on after a swim — made for sun-smart Aussies who still want to look good when you duck into town.
Coverage without the heavy feel.
From surf to café without the cling.
No wrestling match in the carpark.
Matching sets, no fuss.
Made for real life
Wear it in, wear it out. This is the “after the beach” layer you won’t rush to take off.
Sun-safe by design
Long sleeves, breathable fabric choices, and coverage where it matters—without feeling like sports gear.
Simple first drop
Core colours, clean branding, and a fit that works on most bodies. We’ll expand from there.
What you’ll get
• UPF50+ rated fabric
• Quick-dry, lightweight hand feel
• Collar + button/zip options (finalising)
• Men’s and kids sizing (women’s coming next)
Where it fits
Beach days, boating, fishing, kids sport, walks, holidays — basically anywhere the sun is doing its thing.
FAQs
Replace these once specs are locked in.
Is it actually UPF50+?
Yes — the plan is to use certified UPF50+ fabrics and provide supplier certification where available.
Is it like a rashie?
No. It’s designed to feel more like a lightweight shirt with quick-dry performance — less sporty, more everyday.
What’s the price?
Target is AUD $60–$90 depending on fabric and trims. Waitlist gets first access to launch pricing.
When is the first drop?
We’re finalising fabrics and fit. Join the waitlist and we’ll email the moment samples are approved.
Want early access?
Join the list and we’ll send launch details, sizing, and preorder info.